D&AD New Blood festival, London

D&AD New blood entrance and the Truman Brewery in London

D&AD New Blood festival 2017, London

Todays post is about D&AD’s New Blood festival because I want to help future students and I want to give my opinion on the event.

What is the New Blood festival?

New Blood is an event where most of the University’s from around the UK come to display some of their best talents within the creative field. It is done to help their graduates network with the industry.


In 2017 the festival took place on the 5th and 6th of July in The Old Truman Brewery on Brick Lane, Shoreditch, London. In my opinion I found that the venue was too small for the volume of people trying to access the festival. Bearing in mind there was a heatwave at the time and the venue was extremely hot. This consequently forced myself and others to go outside to get some air thus, making it hard to network.

How it works

Each University has a stand where they display work produced from that course. My course was BA Graphic Design at Falmouth University.

Falmouth University graphic design stand at D&AD New Blood festival 2017
D&AD New Blood festival stands inside the Truman brewery, London
freelance graphic designer melissa carne dog ice cream poster at d&ad new blood festival

Luckily my work had been chosen to be put on display, as you can see pictured (the dog ice cream). However, I was one of the lucky few. Only 20 out of 100 on our course had been chosen to be put on display. If your work was on display you in turn, have more of a chance of being recognised. Therefore, possibly gaining something from the festival.


At New Blood there is also fringe events and talks which take place during the day. I had signed up for a few of these events however, unfortunately I was unable to make it as I was on a placement. This consequently meant I could only visit the festival in the evening. To do the fringe events I had to give a deposit to secure my place and I to get the money back I had to turn up, luckily I did get refunded.


Overall the festival was not quite how I had imagined. Having my work on display gave me 1 placement opportunity, which I am grateful for. However, I can imagine people that didn’t have any work on display may have had a harder time than me. In the future I think Falmouth should have their own exhibition in London. In turn this will allow plenty more space for their students and industry professionals. Furthermore maybe allowing the event to run longer than 2 days.

Lots of love, Melissa x

D&AD New Blood festival exit banner 2017 in Truman Brewery in London